Turninterviewsintoproductstrategy
Upload customer interviews. We extract the Big Job, map the Forces, and analyze Competitors—all linked to verbatim evidence.
Who it's for
Built for everyone who ships product
Every feature is designed around the real daily tasks of product teams — from the first interview to a strategic decision.
Product Manager
"I need to understand what's actually blocking users — not guess from metrics."
- Ready-made JTBD artifacts for your roadmap
- Forces diagram — why people don't switch
- Competitor analysis straight from customer quotes
UX Researcher
"I spend days on transcripts. I need structure, not just a pile of quotes."
- 11 structured blocks from a single interview
- Verbatim evidence linked to every insight
- Pattern grouping with drag & drop
Startup Founder
"I don't have time to deep-dive methodology — I need fast, reliable insight."
- Full analysis in under 2 minutes
- Big Job statement ready for your pitch deck
- Outcome metrics to validate your ideas
Workflow
From raw transcript to
product strategy in minutes
Upload Data
Paste transcripts or upload files into your secure workspace.
AI Processing
11 parallel AI models extract structured JTBD artifacts.
Pattern Spotting
Drag and group common jobs across your entire audience.
Generate Docs
Export full product strategy documents and landing pages.
The Output
Uncover the real 'Why'
Stop guessing. Get crystal-clear jobs-to-be-done statements, forces diagrams, and desired outcomes generated instantly from your user interviews.
Big Job
I'm training for a marathon but my schedule is constantly changing due to work,
dynamically adapt my training plan without feeling guilty or getting injured,
arrive at the starting line feeling confident and prepared.
Forces Diagram
Future State Outcomes
- Maximize time spent actually running
- Minimize guilt about missed sessions
- Increase confidence in race-day prep
11 highly-structured insights
Every single artifact is explicitly linked back to verbatim evidence from the interview. No hallucinations, pure customer reality.
Big Job
When → I want to → So I can
Higher Order Job
The deeper emotional why
Future State Outcomes
What absolute success looks like
Context
Situation, environment & mindset
Trigger
Constraints & last-straw events
Forces Diagram
Push, Pull, Anxiety, Habit
Small Jobs
Planning, Execution, Evaluation
Outcome Metrics
Functional, Emotional, Social
Competing Solutions
Direct & indirect competitors
Discovery Channels
How they found current solutions
Verbatim Evidence
The source of every insight
And more...
Everything you need to build.
Know exactly why they switched
Automatically map out the solutions your customers hired before you, what they loved, and the specific breaking points that caused them to leave.
Identify direct competitors
The obvious alternatives they tried.
Spot indirect workarounds
Spreadsheets, manual processes, doing nothing.
Extract pros & cons
What to replicate, what to avoid.
Pricing
Simple, transparent pricing
Start free, upgrade when you need more. All plans include full JTBD analysis.
Free
Try Productobe with your first interviews.
- 3 interviews per month
- Full JTBD analysis
- 1 workspace
Productobe One
For growing teams that need more volume.
e.g. 3 seats = $30/month
- 10 interviews per month
- Full JTBD analysis
- Per-seat billing
- Unlimited workspaces
Productobe Pro
Unlimited interviews for power users.
e.g. 3 seats = $87/month
- Unlimited interviews
- Full JTBD analysis
- Per-seat billing
- Priority support
- Unlimited workspaces
Ready to build
what people actually want?
Stop arguing over opinions. Start aligning around customer evidence. Try Productobe.one today.
No credit card required. Includes 3 free interviews.